Five Types of Marketing Visuals and Why You Need Them in Your Business

These are the hows and whys of business marketing visuals. This topic is going to be a lot fun, so let’s get started!

Small business owners often ask me about business marketing visuals. Then, they ask “What is a business marketing visual?” And then “Why do I need them?” These are two crucial questions that I thought we should answer first. With these answers, you will be able to see the immense value these tools can add to your marketing plan.

Business marketing visuals, in their simplest form are content that is more visual than written. Instead of writing boring statistics or directions, you could substitute a chart or graph to clearly illustrate the same information. This is what EzineArticles has done very well with their cartoon series. Instead of spending 300 words telling authors to use HTML tags within their resource boxes, they created a clever cartoon that is not only more memorable but also gets the point across.

This is why visuals are important in your marketing strategy: They are easy to read, offer a lot of information quickly and are often easily remembered. Website visitors have a short attention span. Visitors will leave your website if they are unable to quickly scan the site and find what they need. If you can show them what they are looking for, they will stay longer, dig deeper and return to your website again and again. Plus, clever graphics such as infographics and cartoons can quickly go viral. Imagine the power of thousands upon thousands of tweets linking directly to your graphics.

Let’s look at different types of visuals and how they can be used in marketing plans.

1. Charts and graphs

These are the most common visuals we use, and for good reason. A simple bar chart or pie chart can communicate detailed statistics information. Trends can be quickly identified with a line chart. Even complicated project timelines can be easily understood if converted to a Gantt diagram.

2. Illustrations and cartoons

A good illustration is the best way to give direction. Language barriers don’t exist. Plus, people are more inclined to look at a series of images than to read detailed instructions.

3. Mindmaps

A mindmap can be a great way to organize a large number of ideas into a single place. The reader can focus on only the points that are relevant to them and expand on other points to get more information. Or, they can rearrange the structure to meet their needs.

4. PowerPoints

PowerPoint presentations are a favorite tool for speakers all over the world. They can be used to provide lots of information quickly in a short time span. They are best used as a companion piece or follow-up to audio and video content.

5. Infographics

These are the granddaddy in business marketing visuals. They are usually large pieces that convey a lot of information. Infographics combine art and statistics to inform the reader while keeping them entertained. These visuals, when well-drawn, can take on a life all their own and generate a lot of incoming links to your website.

It is clear that there is a marketing image that works for every business, no matter how small or large.

Choosing Your Wedding Photographer – Wedding Photography Styles Explained

Now you have chosen your date and booked the venue. You are now shopping for wedding dresses. You are now looking for a photographer to capture your wedding. There are many styles of wedding photography, and although professionals may be familiar with them all, they can be confusing for couples. You should also remember that you are choosing a style of wedding photography. Different types of wedding photography may make it more difficult to spend your time on the wedding day.

Three things are key to choosing the right style of wedding photography. How many images you would like, how much time you are willing to spend with your photographer, and, most importantly, your personality and comfort level in front of the camera.

There are many different buzzwords for photography. There are many buzzwords for photography, including vintage, editorial, artistic, and contemporary. They are also used in different ways by different photographers, which can be confusing. It is up to the couple to do extensive research and ask lots of questions before choosing a photographer. They should also see a complete set of photos from completed weddings. Do not rely only on five or six images from one wedding to make a decision.

Styles for wedding photography are a compromise between great work and a strict time frame. You might not enjoy the photos that a photographer produces.

Traditional or Posed Wedding Photography

Many people view traditional wedding photography as endless, boring group photos that make everyone look stiff. Worse, there are so many people that it seems like they can go on forever. Although there may be a trend to reduce traditional wedding photography, the working structure is the same for most wedding photographers. Although the photographs are more fashionable, the experience of the day for the bride or groom is the same.

There will always be a compromise between the work that a photographer does and how long it takes to photograph it. It will take more time to create formal poses. To produce artistically posed photographs, a photographer will need to take some time. You need to determine how much time your photographer will require and how you can fit it into your schedule. Some photographers spend several hours taking formal shots. You should be comfortable with the amount of time you give up on your wedding day. This type of photography can be more challenging if you’re not comfortable in front the camera. Although a good photographer will be able help you and make you feel at ease, it can still be daunting for some people.

Reportage Wedding Photography (Wedding Photojournalism).

Reportage wedding photography, on the other hand, is not about taking posed photos. Reportage wedding photography is more of a documentary style that captures moments as they occur. This type of wedding photography is popular because the photographer spends most time in the background. Also, weddings are becoming less formal than ever before. Documentary wedding photography requires a different skill set than traditional wedding photography. You need to ensure that your photographer is able to show you complete weddings and has the right photographic background. A complete wedding photojournalism set is better than just a few highlights. Some photographers will jump on the latest trend to make money, but they still maintain the same style. Wedding photography is about anticipation and being at the right moment. This isn’t about directing people closely, which puts many traditional wedding photographers out of their comfort zone. Some less ethical photographers will use new buzzwords to increase their search engine visibility, but still take the same old photos.